-an HEIR to the HORNBOOK-

Greatest Hits and Missives
by Benedict Monk

Friday, November 25, 2005

-Restless in the family home at Thanksgiving; watching a parade of advertisements-

Tonight I have been considering that great, overt misogyny of early Bond films, and the different, but not entirely subtle misogyny of the later ones. Just because the new Bond girls can shoot and fight doesn’t make it fair.

Those advertisements mentioned in the title are embedded within the Bond marathon on the Spike network, whose target audience must be actively engaged in first-person-shooter games 16 hours a day. Any less, and it wouldn’t justify the cost of airing so many commercials for virtual gun nuts.

Just after 1:00 AM, a new development: the network slips one army recruitment spot into the parade.

Odd.

Do they really believe the virtual shooter audience produces suitable soldiers in real life?

The question hangs there.

Why am I bothering to watch, you may ask? Well, my brother and father fell asleep watching the marathon AND a pot of turkey soup. Turning off the marathon would wake them up – so I suppose I’d better stay nearby to make sure the house doesn’t burn down.

It is a bother, but I’ve pondered worst.

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